If you’re giving your workers “targets” to achieve each year, chances are you’ll hit the target and miss the mark!
How hard is it to NOT set targets for your workers? For some it’s extremely difficult. The problem is that the worker focuses on the bar you’ve set and not on the underlying purpose. You run the real risk that the worker will achieve the target but miss the point, and worse, not move the organization closer to the vision.
Ensure that the purpose is at the heart of all you do. That the vision is the basis for the goal and the target you are setting. When the question comes down to priorities and reaching a target, the vision should drive the choices NOT the need to check the box during the annual review.