I’ve been helping many people and organizations (especially Boards of Directors) wrestle with how to know if they are successful or not. And not just year-to-year, but for the long haul. When all is said and done, when we look back, how can we know if we were truly successful? This normally comes in the context of finding your purpose and later determining if you have a Vision! I have a (free) newsletter dedicated to encouraging visionaries. So I was very happy for the opportunity to write this book for Apress.
From the release on Amazon:
Marty’s newest book from Apress teaches us how to measure success at the individual and organizational levels. The key is to measure and promote progress in terms of organizational vision, mission, and overarching goals.
Business leaders too often succumb to the working assumption that they only have to show shareholders and boards of trustees that they are turning a profit―the higher the profit, the more successful their stewardship of the company. Wrong! To truly thrive and endure, all organizations―corporate, government, small, large, nonprofit, or startup―need to define and pursue the underlying purpose for their existence.
- Understand why you should measure success instead of performance
- Understand what to measure and what not to measure
- Integrate the measures of success to tell a complete story
- Share measures of success with different audiences
I’d love to know what you think!