What is your purpose?



“The two most important days in your life are the day you are born and the day you find out why.”

~ Mark Twain

I love the awesome power of a vision.  It gives you direction and focus.  You know what you’re supposed to do and what you’re not supposed to do.  I’m never surprised to find that an organization (or an individual) lacks a vision.  Even the most well-established organizations can lack a vision.

What is a little surprising is how many people and organizations lack a clear and common understanding of their mission.  I don’t mean a well-crafted, polysyllabic, run-on sentence that’s engraved above the door frame.  I mean a simple explanation of why they exist.  What is the purpose for the organization?

What Mark Twain said about an individual is also true for an organization.  The most important days in your organization’s history will be the day it was founded and the day you find out why.  Just as a vision provides direction and focus for the future, your mission defines what you should be doing today.

Remember, Your Vision Will Change the World – but it since it should align with your life’s purpose, it helps to know your mission first!